“Looking forward to speaking to you soon.” This phrase is almost used by everyone. It’s used when we can’t think of any other way to end the email. But resorting to this boring old line doesn’t help in standing out from the other emails. To leave a lasting impression on a prospect, an email’s closing line plays a huge part in motivating the prospect to respond.
Read on to get an idea on how to end an email while making an impact.
A pitch to help
Show your warmth and give prospect’s an idea that you’ll always be around to guide or help them. The email closing lines here can throw light on how you're interested in providing value.
- What could I do to earn 5 minutes of your time and prove our value? [Cloudtask]
- I'd love to show you some of your projects, and see if we can't be of value to you. [Nearmap]
- Happy to answer any questions or get on a quick call if it would be helpful.
- If in the future it ever makes sense to reconnect, let me know a time that works best for you. I'm always here to help! [Urbanbound]
- Happy to answer any questions and see if [company name] can provide better visibility into your most important KPIs. [Grow]
- If project timing/budget is the issue how about we reconnect in 3/4 months? [Happeo]
Well wishes and support
Appreciations and support can make anyone feel special. Give your necessary shout-outs to your prospect and show them that you appreciate them!
- P.S. I checked out your personal site - great portfolio. Particularly enjoyed the [blog/video/any post]! [Vidyard]
- Also, it's great seeing your team expand! Can’t wait to see more opportunities and wins for your company. I have a few candidates who would be perfect for a few roles, if you’re interested I can forward their details over. :)
- Just wanted to say that I loved the new product update, especially the [feature]. Would love to learn more about it and also show you how [your product] would be an even better fit now: [calendar link]
- Also, I attended your webinar yesterday, it was an insightful event and you were a great speaker! Since your topic was on [webinar topic], I’m sure [your product] would interest you. You can book a meeting here: [calendar link]
Shoot your questions
A good question can turn any conversation around and also increase the prospect’s need to reply. Ask what’s on your mind with the email closing lines and build a powerful conversation.
- If you aren't the right person to contact, can you please forward me on to someone more appropriate?
- Can you please tell me if you want me to close the file and stop contacting you or retry connecting at a later time? [TimeTrade]
- Looks like I’ve reached out to you at the wrong time. Do I have your permission to check back next month regarding [company] referrals? [AppVirality]
- What do the next couple of quarters look like for you?
- What are the challenges for [company name]? I’d love to help you out.
- Did you have any problems with similar products in the past? What were they?
Form a friendly connection
Finding some common ground can help you establish an initial connection with your prospects. Keeping it fun and simple can help end the email on a lighter note. This sort of closing line will require you to do more personal research, but making a connection early on will also help to put your prospect at ease.
- Also, I see that you attended [event/conference] last year. Who was your favorite speaker?
- By the way, I’m also a huge fan of the [movie/series name]! Did you watch the latest season?
- I can see that you love to travel! What’s the best place you’ve ever been to?
- I noticed on twitter how you’re great at baking! I’ve always tried to make chocolate chip cookies, but have failed every time - would love to get your expert opinion.
- I can see that you’re located in [city]. I’ve been meaning to ask - what’s one restaurant you’d recommend to anyone visiting for the first time?
Suggested Reading: The power of emotional intelligence in sales
Clear cut CTA’s
Never leave your prospect without a clear idea of what to do next. Including a simple, specific call-to-action at the end of your email to drive the process forward.
- Please reach out to me here - [link] by [date] if you are ready to take this forward.
- I’ll send you a calendar invite about finalizing that paperwork on [date]. What do you think?
- Here’s our upcoming webinar that’ll help you get a better vision of our product: [link]
- You can pick a time that works for you: [your calendar link]
- The blog on [blog link] has been really helpful to most of our clients. Do take a look!
- Would love to have you try our free [new feature/product]. Here’s the link to it: [link]
- Would love to show you how [product/service] would work for [company] - interested in seeing it in action?
- Here’s a quick glance of our tool, if that’ll help: [link]
Emails should create a lasting impression on the prospect. Based on how powerful your email closing line is, the higher the chance of getting your prospect to respond and think about your product 24/7.
Keep the conversation going with these email closing lines!