Sales is a psychological game, particularly when you’re starting out. You need to be able to engage in actual conversations with prospects to generate more sales. Especially when 63% of marketers say their biggest challenge is generating traffic and leads.
While most people understand the importance of this practice, only a few know what it takes to score more sales meetings. This is where an embeddable calendar comes into the picture, making scheduling meetings less complicated.
How Does An Embeddable Calendar Help The Sales Team?
According to several studies, only 2% of your traffic eventually fill out a form or contact you from your landing page. When a potential customer reaches out, time is of the essence.
After all, they might be researching similar service providers and browsing your competitor’s sites. So, the longer you take to respond to a request, the more likely they are to lose interest. However, contacting every request you receive from your website and scheduling meetings can slow down the sales process. That’s why embedding a calendar in a web page can help.
A calendar widget for website helps visitors instantly book sales meetings instead of leaving a contact request. This enables you to grab your leads’ attention faster without directing them away from your valuable content. Additionally, embedding a calendar in a web page allows your leads to move the process forward. By doing so, you get to filter qualified leads, promote quicker back-and-forth, and increase the likelihood of your prospect showing up for the meeting.
3 Approaches To Embed Calendar On Website
Adding a calendar embed widget on your website can sound pretty straightforward. Potential clients choose a time to connect, all the necessary information is filled out, and your sales reps receive a notification.
Unfortunately, it’s not that simple. Here are three ways you can choose to embed calendar on your website:
1. Inserting An Embeddable Calendar Before The Form Submission
Also referred to as the calendar-first approach, here you let the visitors schedule a sales meeting before they have to fill out a form.
The primary benefit of this approach is that your visitors have minimal legwork to do. So, you don’t have to worry about prospects dropping from your funnel because of a lengthy opt-in form. Additionally, the calendar-first approach is ideal for reps who are good on the phone and prefer to talk to leads before researching them.
2. Inserting An Embeddable Calendar After The Form Submission
Contrary to the previous approach, the prospects get to the calendar only after filling out a form.
The upside of this approach is that you can gain valuable information about your leads before you actually get into a conversation with them. So, it’s a great way to assign leads to relevant reps and determine the main talking points to cover before the meeting.
Nearly 61% of buyers reported that sales reps offering relevant information about products and services are more likely to create a positive sales experience. Using the data from the opt-in form, sales reps can gather relevant information about the prospects to help them close deals faster.
3. Inserting An Embeddable Calendar In A Form
This is similar to the approach above— the only difference is scheduling a meeting is an optional part of the form.
A meeting scheduler tool does have a greater potential of helping you close more sales meetings. But what if a prospect isn’t ready to commit to a call? Making it mandatory for them to pick a date and time to submit their information will only have them bounce to a competitor’s site.
By embracing leads who aren’t interested in a meeting, the process of qualifying and closing them becomes more direct. Furthermore, it also saves your reps from dealing with fake leads.
How Can You Score More Leads Using Embeddable Calendar?
Companies today are spoiled for choices when it comes to embeddable calendars. So, it's worth taking a look at some features you should look for in sales scheduling software to ensure it will help you score more high-quality leads.
1. Instant Notifications And Follow-Ups
Time is of the essence in sales. So, the faster you follow up and establish a sales cadence, the more likely your prospect will take the desired action. An embeddable calendar ensures timely communication, reducing lost leads via prompt notifications.
2. Complete Visibility Of Your Funnel
An embeddable calendar offers in-depth reporting and analytics to help you track everything from PPC conversion to redirects, Google ads, and more. This way, you get a bigger picture of where your leads are coming from and the marketing channels that drive your MQLs. Furthermore, you can boost your conversion rate by figuring out drop-off points in your funnel.
3. Make Every Lead Count
The ideal meeting scheduler tool will capture leads through form submissions even if they don't end up booking a meeting. All the information is then sent to your marketing automation platforms and CRM that can help you fill the gaps in your customer database, optimize your outreach, and help reps better understand leads for efficient meetings.
4. Seamless Integrations
Most embeddable calendars can be easily integrated with your marketing tools or lead capture forms. For instance, a Salesforce integration will help you capture the leads' information and route them to the right reps. Similarly, integrations with web forms mean you can be worry-free about having to start from scratch or replace an efficient component in the lead capture process.
Book More Meetings With An Online Embeddable Calendar
Who doesn't love quality inbound leads? However, wouldn't it be better if they directly appeared on your calendar? With Outplay’s Meeting Scheduler, you can achieve that and much more.
Our calendar embed widget helps you save time and eliminate back-and-forth while scheduling meetings. It makes the sales process much more efficient, leads to better-quality sales meetings, and delivers a better customer experience.
No more negotiating schedules and managing calendars manually. Our online meeting software takes care of that, so the sales reps can focus on honing their skill and closing more leads.