Outbound Sales
  •   16 mins

47+ Key Sales Statistics and Insights You Need to Know


ByJanani H

Published July 14, 2023


In this era of ever-evolving markets and consumer behaviors, staying informed about the latest trends and insights is crucial for sales professionals and businesses alike.

Whether you're a sales leader, a seasoned salesperson, or someone looking to break into the world of sales, this compilation of 47+ important sales statistics will provide you with valuable data and actionable takeaways to help you navigate the dynamic sales landscape.

From customer preferences and buying behaviors to the impact of technologies and sales strategies, these statistics offer a holistic view of the sales industry in 2023.

So, let's dive in and explore the invaluable sales insights that will shape your path to sales excellence in 2023!

How does a sales engagement platform help business?

It simplifies and improves sales processes for businesses. It centralizes communication, automates outreach, and tracks customer interactions. It helps create effective sales sequences, provides analytics for data-driven decisions, and integrates with CRM systems. 

Sales teams can access and share sales content easily, while managers can track performance and provide coaching. Overall, it boosts productivity, enhances customer engagement, and increases sales effectiveness.

What problems can SDRs solve using a sales engagement platform?

SDR can benefit from using sales engagement platform

47+ Important Sales Statistics for 2023

General Sales Statistics

1. Sales leaders' target for 2023

45%[1] of sales leaders aim to exceed sales targets and quotas, building on the momentum of the past few years.

Key takeaway: In 2023, sales teams plan to adopt new approaches to reach goals, including leveraging technology, emphasizing the demonstration of value, and establishing their own marketing and media channels.

2. Upselling and cross-selling existing customer

25% of sales leaders have identified their primary goal for 2023 as up-selling or cross-selling to existing customers. 

Key takeaway: Sales leaders recognize the value of nurturing and expanding relationships with existing customers, utilizing up-selling and cross-selling strategies to increase sales opportunities and drive business growth.

3. Improve sales process efficiency

improve sales process efficiency

29% of sales professionals have identified their top goal for 2023 as making their sales process more efficient. 

Key takeaway: Sales professionals have identified the importance of improving efficiency to maximize their output, meet targets, and ultimately drive better results in the sales process.

4. Streamline sales process to improve deal closure rates

Over 20% of sales professionals indicate that prospects backing out of deals are primarily attributed to the lengthy sales process. 

Key takeaway: Recognizing the significance of a streamlined sales process, sales professionals prioritize efforts to minimize delays, remove bottlenecks, and enhance efficiency to create a positive impression on prospects and improve deal closure rates.

5. Closing high-value deals remotely

Around 31% of sellers have successfully closed deals exceeding $500,000 without the need for face-to-face meetings with the buyers. 

Key takeaway: B2B sellers have already started leveraging technology and remote communication tools to build trust, effectively communicate value propositions, and secure significant deals without traditional in-person meetings.

6. Research as a key factor 

A striking 76% of top performers consistently conduct research before reaching out to prospects. 

Key Takeaway: The notable disparity in research practices between high-performing sales professionals and their peers. The majority of top performers recognize the importance of thorough research before engaging with prospects, attributing it to their success. 

7. Influencing buyer perspectives yields brand consideration

An overwhelming 89% of buyers state that they are more inclined to consider a brand if a seller is successful in altering their way of thinking. 

Key Takeaway: When sellers effectively challenge and reshape buyers' thinking, it greatly enhances the likelihood of the brand being considered by the buyer. This highlights the importance of persuasive communication and the potential influence sellers can have in driving brand consideration.

8. Winning B2B customers

Among B2B sellers, a strong majority of 61% identify setting up face-to-face meetings, highlighting solutions to customer problems, and establishing competitive advantages in the market as the most effective sales strategies for winning new customers. 

Key Takeaway: Face-to-face meetings enable personalized interactions, fostering trust and rapport. Emphasizing solutions to customer problems demonstrates the seller's understanding of their needs and offers tailored solutions. Establishing competitive advantages highlights the unique value proposition of the seller's offerings in the market. These strategies play a vital role in winning new customers and gaining a competitive edge in the B2B sales arena.

9. Prioritizing existing customers 

A remarkable 76% of sales professionals reveal that upselling contributes to 10% or more of their company's revenue. Furthermore, 68% of sales professionals indicate that cross-selling accounts for 10% or more of the total company revenue. 

Key Takeaway: By effectively implementing upselling and cross-selling strategies, businesses can tap into untapped revenue potential. These findings emphasize the importance of nurturing customer relationships, maximizing upselling opportunities, and leveraging cross-selling techniques to increase both direct and overall company revenue.

10. Leveraging discounts and promotions

leveraging discounts and promotions

64% of B2B sales professionals identify offering discounts and promotions as an effective strategy to sell to existing customers. 

Key Takeaway: By providing special pricing incentives, businesses can encourage repeat purchases, foster customer loyalty, and drive additional sales. This shows the importance of strategic pricing strategies and tailored promotions in maintaining strong relationships with B2B clients and maximizing sales opportunities with them.

11. Sales enablement support

60% of sales leaders express that having dedicated sales enablement content support is of great importance to the sales process. 

Key Takeaway: Sales leaders recognize the value of having tailored resources and materials that enable their sales teams to effectively engage and convert prospects into customers. By prioritizing sales enablement content, organizations can equip their sales teams with the necessary tools and information to drive successful sales outcomes. 

12. Leveraging CRM in sales and marketing alignment

40% of sales professionals believe that their CRM system plays a significant role in improving sales and marketing alignment. 

Key Takeaway: By leveraging CRM tools effectively, organizations can optimize their sales and marketing efforts, resulting in improved synergy, increased efficiency, and enhanced overall business performance.

13. Unrealistic quotas and sales turnover

16% of salespeople identify unrealistic quotas as one of the primary reasons for turnover in sales roles. 

Key Takeaway: Recognizing this concern is crucial for organizations to establish reasonable and achievable quotas that align with market conditions, sales team capabilities, and business objectives. By ensuring realistic quotas, companies can foster a positive work environment, enhance employee retention, and ultimately drive better sales performance.

14. The preferred tool for lead generation

the preferred tool for lead generation

An impressive 72% of professionals consider LinkedIn Sales Navigator as the most effective tool for obtaining leads. 

Key Takeaway: With a significant majority of professionals endorsing its effectiveness, LinkedIn Sales Navigator has emerged as a go-to resource for identifying and connecting with potential leads. Leveraging the platform's advanced search features, targeted filters, and comprehensive professional profiles, professionals can efficiently identify and engage with prospects, ultimately driving successful lead-generation efforts.  

15. The significance of CRM usage in sales productivity

In 2023, CRM usage is identified as the most important indicator of productivity in sales.   

Key Takeaway: This highlights the critical role of CRM (Customer Relationship Management) systems in driving sales productivity. With CRM usage being recognized as the top indicator of productivity, it underscores the value of these systems in streamlining sales processes, organizing customer data, and facilitating effective communication and collaboration within sales teams. 

Sales Prospecting Statistics

16. Persistence factor

According to Brevetgroup, it takes approximately 8 calls to successfully connect with a prospective customer.  

Key Takeaway: Establishing contact with a prospect can be a challenging task, as it typically requires persistence and multiple attempts. This statistic highlights the importance of perseverance and consistent follow-up in sales and marketing efforts.

17. Unmasking the sales prospecting challenge

Prospecting is regarded as the most challenging aspect of the sales process by over 40% of salespeople. 

Key Takeaway: Unveiling and connecting with potential customers requires perseverance, skill, and navigating through various barriers. These barriers can include gatekeepers, rejections, and the elusive decision-makers. By acknowledging the prominence of this sales challenge, organizations can focus their efforts on equipping their sales teams with effective prospecting strategies, tools, and training. 

Cold Calling Statistics


18. Cold calls trump emails

Salespeople were found to make a striking 82% more cold calls than the number of unwanted emails they sent, which accounted for 26% of their outreach efforts. 

Key Takeaway: In the realm of sales outreach, the personal touch reigns supreme. While unwanted emails remain a part of the strategy, the overwhelming majority of salespeople prioritize direct communication through cold calling. Sales professionals should leverage this insight to strike a balance between personalized email campaigns and proactive cold calling, maximizing their chances of capturing attention, building rapport, and achieving sales success.

19. Breaking the cold calling barrier

breaking the cold calling barrier

69% of buyers have shown receptiveness towards accepting cold calls. 

Key Takeaway: Contrary to popular belief, a considerable majority of buyers are open to engaging in cold calls. By leveraging this insight, sales teams can develop effective cold calling strategies, emphasizing value proposition, personalization, and relationship-building, to establish meaningful connections with prospective customers.

20. ̌̌The optimal day for cold calling success

Wednesday is widely considered the most optimal day of the week for making cold calls. 

Key Takeaway: When it comes to cold calling, timing can make a significant difference. The consensus among experts and data-driven analysis points to Wednesday as the prime day for engaging potential customers through cold calls. By prioritizing Wednesday, sales teams can structure their weekly activities to optimize their cold calling effectiveness and improve overall sales outcomes.

21. The prime hour for cold calling success

The most favorable time to cold call prospects is typically between 4 PM and 5 PM

Key Takeaway: When it comes to cold calling, timing also plays a crucial role in maximizing success rates. By aligning cold calling efforts with this prime hour, sales professionals can increase the likelihood of connecting with decision-makers, capturing their attention, and generating fruitful discussions. 

22. A challenging time for cold calls

Friday afternoon is often regarded as the least favorable time and day to make a call. 

Key Takeaways: As the workweek draws to a close, people often shift their focus to weekend plans, making decision-makers less available and less receptive to sales calls. Being aware of this trend allows sales professionals to plan their outreach strategies accordingly, avoiding the potential pitfalls of Friday afternoons and allocating their resources more effectively. 

Cold Email Statistics

23. Average email open rates revealed

On average, 23.9% of sales emails are typically opened by recipients. 

Key Takeaway: Email open rates play a crucial role in the effectiveness of sales outreach. This sheds light on the reality that, on average, less than a quarter of sales emails are opened by recipients. It also shows the importance of crafting compelling subject lines, personalized content, and valuable offers to increase the chances of capturing recipients' attention.

24. Reply rate revealed

The reply rate for cold emails stands at 8.5%. 

Key Takeaway: Cold emails can be a challenging endeavor, with a relatively low reply rate. Crafting personalized, value-driven messages is crucial to stand out in crowded inboxes. Follow-up strategies and relationship-building are key to improving response rates and driving successful outcomes in sales efforts.

25. Longer cold email subjects yield higher response rates

Cold emails with longer subject lines tend to have an average response rate that is 24.6% higher compared to emails with shorter subject lines. 

Key Takeaway: Cold emails with longer subject lines exhibit a higher average response rate compared to shorter subject lines. Crafting informative and engaging subject lines is crucial for capturing recipients' attention and improving email outreach effectiveness, leading to more meaningful interactions and conversions.

26. Choosing the ideal day for cold email outreach

Wednesday is commonly regarded as the "best" day to send cold emails, while Saturday is considered the worst day. 

Key Takeaway: When sending cold emails, Wednesday is considered the "best" day for higher response rates, while Saturday is seen as the least favorable. Aligning email campaigns with these trends can optimize the chances of capturing attention and achieving success in cold email outreach.

27. The power of personalization

Cold emails that include personalized message bodies have 32.7% higher effectiveness compared to emails that lack personalization in their messages. 

Key Takeaway: Cold emails with personalized messages are more effective than non-personalized emails. Tailoring email content to recipients' needs and demonstrating understanding leads to higher engagement and response rates, enhancing sales outcomes.

Sales Follow-up Email Statistics

28. Multiple emails drive higher response rates

Sending multiple emails to the same prospect has been observed to result in twice as many responses compared to sending a single email. 

Key Takeaway: Sending multiple emails to the same prospect doubles the response rate compared to a single email. Consistent follow-up and strategic nurturing through well-planned email sequences are key to capturing attention, staying top of mind, and generating meaningful responses in sales outreach efforts.

29. Lack of follow-up attempts

Surprisingly, 48%  of salespeople never make a single follow-up attempt. 

Key Takeaway: Prioritizing consistent follow-up strategies is essential for nurturing leads, standing out from competitors, and increasing conversion rates. Seizing missed opportunities through persistent communication can significantly enhance overall sales performance.

30. Multiple follow-ups key to sales success

multiple follow-ups key to sales success

80% of sales necessitate at least five follow-up calls. However, it is concerning that 44% of salespeople give up after just one follow-up call. 

Key Takeaway: With the need for consistent engagement and understanding that sales often require multiple touchpoints, sales professionals can separate themselves from the competition. Developing effective follow-up strategies and nurturing leads through the entire sales cycle increases the likelihood of success and maximizes sales outcomes.

31. The power of speed

Engaging with web leads within 5-mins enhances the success rate, resulting in a ninefold increase in the likelihood of effective connection. 

Key Takeaway: Prompt response time is crucial for capturing attention and capitalizing on interest. Sales teams that prioritize quick engagement gain a competitive edge and improve their conversion rates from web leads to customers. 

32. Optimal timeframes for sales follow-up emails

The most favorable time of the day to send a sales follow-up email is between 1 p.m. and 3 p.m. followed by 9 a.m. to 11 a.m. 

Key Takeaway: This highlights the importance of scheduling emails during specific timeframes when recipients are more likely to be engaged and receptive. Targeting these timeframes increases the likelihood of engagement and response rates, optimizing the effectiveness of sales follow-up email campaigns.

Customer Analytics Statistics

33. Customer analytics outsell competitors

50% of the customer analytics champions are likely to outsell their rivals in terms of sales.  

Key Takeaway: Harnessing the power of customer analytics can be a game-changer in sales performance. By understanding customer preferences, behaviors, and needs through analytics, sales teams can tailor their strategies, optimize targeting, and deliver personalized experiences, leading to improved sales outcomes and overall business success.

34. Extensive customer analytics drives remarkable ROI

Businesses that employ customer analytics extensively report a 115% greater ROI and 93% higher profit. 

Key Takeaway: Extensive use of customer analytics leads to greater ROI and higher profit for businesses. Leveraging data-driven insights enables informed decision-making, optimized marketing strategies, and tailored customer experiences, providing a competitive edge and driving significant financial success.

Sales Technology Statistics

35. Streamlining sales tech

Within the next 12 months, 94% of sales organizations intend to consolidate their tech stack. 

Key Takeaway: The trend of consolidating sales technology is gaining momentum. By simplifying their tech infrastructure, sales teams can optimize workflows, data management, and collaboration, leading to better overall performance and increased success in achieving their sales objectives.

36. Sales reps feel overwhelmed by too many tools

There are too many tools, claim 66% of sales representatives. 

Key Takeaway: Simplifying and streamlining the toolset can alleviate the burden on sales teams, enabling them to focus on core activities and optimize their workflow. Striking a balance between essential tools and eliminating redundancies is crucial for improving efficiency, enhancing user experience, and maximizing the value derived from sales tools.

Sales Productivity Statistics

Sales Productivity Statistics

37. Key sales metrics for tracking success in 2023

55% of global sales professionals consider average profit margin as the most important sales metric to track in 2023. This is closely followed by year-over-year growth and conversion rates. 

Key Takeaway: Average profit margin takes the lead as the most critical metric, indicating a heightened emphasis on profitability and revenue generation. Year-over-year growth and conversion rates are also regarded as crucial indicators of sales performance. By closely monitoring these metrics, sales professionals can gauge the financial health of their business, assess growth opportunities, and evaluate the effectiveness of their sales strategies. 

38. The significance of CRM usage in sales productivity 

47% of sales leaders track CRM usage as a metric to measure productivity. 

Key Takeaway: This reveals that nearly half of sales leaders consider CRM usage tracking as an important measure of productivity. By tracking CRM utilization, sales leaders can gain insights into team performance and make informed decisions to optimize sales processes and drive improved productivity.

39. The importance of tracking calls for measuring sales productivity

41% of sales leaders track calls made as a metric to measure productivity. 

Key Takeaway: This indicates that a considerable percentage of sales leaders prioritize tracking calls as a metric to gauge sales productivity. By monitoring the number of calls made, sales leaders can gain insights into sales activity and make data-driven decisions to optimize productivity and enhance overall sales performance.

40. The importance of sending emails for measuring sales productivity

37% of sales leaders track emails sent as a metric to measure productivity. 

Key Takeaway: This highlights the significance of monitoring sent emails in evaluating the performance of sales teams. By tracking email activity, sales leaders gain insights into sales engagement and make informed decisions to optimize productivity and drive better sales outcomes. 

41. The importance of tracking conversation for measuring sales productivity

36% of sales leaders track conversations as a metric to measure productivity. 

Key Takeaway: This highlights the significance of evaluating sales interactions as a measure of team performance. By monitoring and analyzing conversations, sales leaders can gain valuable insights into customer engagement, communication effectiveness, and sales strategies, enabling them to make data-driven decisions.

Social Selling Statistics

42. Social media as a channel for product discovery

17% of consumers say social media is their preferred channel for learning about products and their features. 

Key Takeaway: This highlight that a significant proportion of consumers prefer to use social media as their primary channel for product exploration and understanding product features. This increases the influence of social media platforms as a powerful tool for product discovery, emphasizing the need for businesses to have a strong social media presence to effectively reach and engage with their target audience.

43. The appeal of online reviews in product research

One in five consumers say they prefer to learn about products through online reviews, regardless of generation. 

Key Takeaway: Online reviews hold significant importance for consumers across generations, relying on them as their preferred method of learning about products. This emphasizes the universal appeal and credibility of online reviews as influential resources that shape consumers' purchasing decisions, underscoring the need for businesses to actively manage and leverage their online review presence.

44. The growth of short-form videos and influencer marketing in product discovery

36% of consumers want to learn about products through short-form videos like TikToks or Reels, and another 27% prefer to go through influencers, which is especially popular among younger generations. 

Key Takeaway: The data reveals that a significant portion of consumers, prefer to discover products through short-form videos and rely on influencers for product information. This trend is particularly pronounced among younger generations. These findings emphasize both of these as effective channels for product discovery, signaling the need for businesses to incorporate these strategies to reach and engage their target audience effectively.

Customer Experience Statistics

45. The power of customer experience

Customer experience directly impacts sales, with 86% of customers willing to pay more for a better experience. 

Key Takeaway: An overwhelming no. of customers are willing to pay a premium for a better experience, emphasizing the pivotal role of customer satisfaction in driving sales. This shows the importance for businesses to prioritize and invest in delivering exceptional customer experiences, as it can serve as a powerful differentiator and catalyst for revenue growth.

46. The impact of customer-centric experiences on sales revenue

Companies with positive customer-centric experiences have resulted in a 60% increase in sales revenue. 

Key Takeaway: Businesses that prioritize customer-centric experiences have experienced a substantial increase in sales revenue. This emphasizes the importance of prioritizing customer satisfaction and delivering exceptional experiences, as it not only enhances customer loyalty but also drives tangible business outcomes such as increased sales and revenue growth.

47. The power of omnichannel strategies

Implementing omnichannel strategies has led to an 80% improvement in customer experiences and increased sales. 

Key Takeaway: By implementing omnichannel strategies, businesses have achieved an impressive improvement in customer experiences, resulting in increased sales. This shows the importance of providing a seamless and cohesive experience across various channels, enabling customers to engage effortlessly. Embracing an omnichannel approach is crucial for enhancing customer satisfaction, driving sales growth, and staying competitive in today's dynamic market landscape.

48. Fostering long-term customer connections

90% of salespeople on high-performing teams say their managers encourage them to place more importance on long-term customer connections than on immediate successes. 

Key Takeaway: Salespeople on high-performing teams receive encouragement from their managers to prioritize long-term customer connections rather than focusing solely on immediate successes. This highlights the understanding that building lasting relationships with customers is a critical factor in achieving ongoing sales success. By emphasizing long-term customer satisfaction, sales teams can foster loyalty and create a foundation for sustained growth and profitability.

Sales Team Culture Statistics

49. The crucial goal in driving sales team success

27% of professionals believe that having clear goals and expectations is the key factor for success within the internal sales culture, benefiting sales teams. 

Key Takeaway: By providing transparent objectives and performance standards, organizations can create a conducive environment for sales team productivity, motivation, and ultimately, achieving desired sales outcomes.

50. The shift toward remote and hybrid sales team models

67% of sales teams are now functioning either remotely or in a hybrid model. Sales teams need to adopt a more flexible organizational structure than previous approaches. 

Key Takeaway:  Most sales teams have transitioned to remote or hybrid models. This shows the necessity for sales teams to embrace a more flexible organizational structure, accommodating the changing work landscape. By adapting to remote and hybrid work environments, sales teams can optimize collaboration, communication, and productivity, effectively navigating the evolving sales landscape while meeting the demands of the modern workforce.

51. The impact on sales team turnover

29% of sales professionals expressed that high levels of stress can lead to turnover within their team. 

Key Takeaway: Most sales professionals believe that high levels of stress can lead to turnover within their team. This emphasizes the importance of implementing effective stress management strategies to reduce turnover rates and retain top-performing sales professionals, ultimately fostering a more stable and productive sales team.

Sales Statistics Shaping 2023 and Beyond

The ever-evolving world of sales demands staying ahead of the curve. The 47+ sales statistics we've explored provide valuable insights into industry trends, challenges, and opportunities. To effectively embrace these trends and seize the opportunities, utilizing sales engagement software like Outplay is essential.

Outplay is a powerful sales engagement software that streamlines and automates sales processes. It empowers sales teams to engage with prospects, nurture relationships, and close deals. By leveraging Outplay's capabilities, sales professionals can maximize productivity, enhance collaboration, and drive revenue growth.

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