Why Four built a scalable, repeatable sales playbook from scratch with Outplay

With Sadya Zirkind, Director of Growth and Partnerships at Four
Four, client of Outplay sales automation platform

Four Technologies is a Miami, Florida-based financial technology company founded in 2018. It provides customers with Buy Now, Pay Later, and purchase specific financing options for customers. Four’s innovative platform, allows Retailers to provide greater payment flexibility to shoppers through the option to pay for their purchases through four installments rather than paying the total amount upfront. The best part? No interest. Four enhances the retailers’ revenues through increased transaction volume and ticket size. Four was recently acquired by PROG Holdings, the fintech holding company for Progressive Leasing.


Miami, Florida


Financial Services

Key Features Used




Automation Triggers

Start 14-day free trial

Four is a Buy Now, Pay Later option for shoppers allowing them to split their payment over six weeks. It helps Retailers provide greater payment flexibility to their customers. Four had just hired their first salesperson and was in search of a sales engagement solution that worked with their CRM Pipedrive and would help them build a scalable sales playbook for years to come. Outplay ticked all the boxes for Four from Day 1. Now Outplay is at the core of their sales function and Four’s reps use email sequences, dialer, and built-in analytics to book more meetings and close more deals. 

Building a powerful partnership and scaling together

"When Sadya joined Four, one of his priorities was to find a solution that was easy to use, scalable, and repeatable to lead their outbound sales efforts.

“Before I started, I already knew the value of Outplay. I knew we need to implement a sales engagement solution – not only a good CRM but a sales enablement tool as well”, says Sadya Zirkind, the Director of Growth and Partnerships at Four. Outplay was recommended to Sadya by a friend who also uses Outplay.

As the company grew in employees, customers, and revenue, Outplay was there the whole way as the sales engagement tool for Four. “It just made sense from Day 1. I feel that we grew with Outplay”, says Sadya.

“It was like - we needed Outplay to breathe.”
Sadya Zirkind

Director of Growth and Partnerships at Four

Creating a scalable, repeatable sales playbook with Outplay

Four was just starting to build their sales team and they wanted to bring in a tool with a user-friendly interface and good customer support to quickly ramp up their new hires. 

“I wanted to make sure we have a scalable, repeatable process. It was important to have reps ramp up as quickly and efficiently as possible.” Outplay ticked all the boxes, recalls Sadya, and made it easy for their reps to hit the ground running within their first week. 

Throughout Four's tenure with Outplay, there have been many sales reps' who have joined and been replaced. Sadya says he's had no trouble ramping up their new hires.

“Every time I bring on new reps, they get used to it really, really quickly, and then they thrive in it. Most of the reps I bring in are entry-level and haven’t used sales software before and in two or three days they’re booking demos using Outplay.”
Sadya Zirkind

Director of Growth and Partnerships at Four

Quick implementation for quicker results

For Sadya, setting up Outplay and getting started was a no-brainer. He was able to get everything set up and start building cadences within a couple of days. “ We just plugged it in, turned it on, everything synced overnight, and then I started creating sequences. It was just plug and play.” says Sadya.

‍Sadya sees Outplay as a pivotal platform in Four’s sales arsenal. “Our entire sales process now revolves around Outplay. It’s part of the training, it’s part of what we do. It’s almost like you have an email account, you have Outplay. That’s how vital it is.”

“Our entire sales process now revolves around Outplay.”
Sadya Zirkind

Director of Growth and Partnerships at Four

Leveraging email sequences, dialer, and reports to close deals

The sales team at Four mostly uses email sequences and the dialer. But now that they are scaling their team, Sadya says he’s really excited about the LinkedIn feature and thinks it would be a game-changer for them. “​​But mainly sequences. It’s so easy to duplicate sequences, pull leads in, see statistics on it with Outplay,” explains Sadya.

Sadya also states he always felt Outplay was an enterprise software. “The reporting’s there, the leaderboards, and triggers. Only enterprise software has sales automation, like triggers! With Outplay, innovation keeps on happening.” 

Customer support made all the difference 

But what Sadya seems to like the most next to the tool itself is the customer experience and customer support that Outplay offers, “I always tell the reps if you need any help, reach out, they’re the nicest people! You empower our sales team to do so, and it’s really nice to have that support.”

Sadya points out that with bigger organizations you have to pay per minute for the customer support they offer and this makes Outplay stand out from the rest.

“The support experience with Outplay is second to none.”
Sadya Zirkind

Director of Growth and Partnerships at Four

Outplay and Four: Forging a future together 

As the landscape changes and Four continues to adapt and pivot, Sadya has been thinking of new ways to leverage Outplay to fit the company’s changing needs. He says he’s looking forward to all the upcoming integrations between Outplay and other tools.

Sadya’s two cents to fellow sales leaders evaluating Outplay - “Outplay has every option that any other sales software has. If you get Outplay you can move quickly. Outplay can do things that other software companies can’t. It’s really cool to be part of that evolution. I’d say just sign up, get it going!”
Sadya Zirkind

Director of Growth and Partnerships at Four

Read More Stories