We spoke to sales leaders from 30 hypergrowth companies and got them to share their top performing sales sequences.
UserVoice is a leading Product Feedback Management software. Founded in 2008, UserVoice is dedicated to enabling businesses to make data-driven product decisions and prioritize feature requests by making customer feedback more meaningful. UserVoice enables product teams to work more effectively alongside customers, customer support, success, and sales teams to better inform the product development process.
UserVoice follows a pretty traditional approach with its sales process and the sales team was using a bunch of different tools for their sales needs. But UserVoice quickly realized they needed a robust all-in-one solution to double down on their outbound efforts and scale their outbound team.
“In the team’s perspective, Outplay was the most valuable, and what’s more powerful than that? We didn’t have that kind of buy-in from the team for any of the other tools we tried - not Hubspot, not Apollo, and definitely not Outreach.”
“Outplay’s sequencing structure is one of the most robust that I’ve seen.”
“The biggest thing for us is the way Outplay streamlined our team’s workflows when it came to outbound. Our ability to create velocity and touch on a lot of prospects really improved, but not at the sacrifice of quality. We are still getting very robust profiles, we have notes carrying over information from Linkedin, Zoominfo, and we are able to customize all these touchpoints”, explains Andrew.
Some of Outplay’s capabilities that have really helped the UserVoice team are email snippets, the ability to A/B test emails, and change sequence behavior based on prospect actions through Triggers. “Task management from an SDR perspective is really easy. And the ability to test different CTAs and behaviors very easily with Outplay has been fantastic!” exclaims Andrew. “It has really influenced how we approach outbound.
”Andrew personally enjoys Outplay’s reporting feature and the visibility it gives the UserVoice team into the effectiveness of sequencing and performance metrics. He says it helps him with the decision-making process. “It’s very clear, organized data, which helps us identify where performance is happening, who is underperforming, and what are our success rates.”
“We also ran a cold call experiment recently”, states Andrew. “Using Outplay we classified cold calls, not just what stage the deal was in or the call outcome, but we started tagging parts of the call script that were not working and we were able to tweak it and improve our cold calls”. “With Outplay, we’ve been able to run a lot of experiments with our outbound process, make improvements, and it has enabled our SDR and AE teams to scale outreach effectively.”
“Our outbound success rate has increased by 30% in the last quarter alone.”
Reflecting on their journey with Outplay so far, Andrew points to the impact the platform has had in helping UserVoice’s sales team to unlock business growth and drive increased sales.
“With Outplay, we’ve upped our connection rate by 23%,” says Andrew. “We’ve booked more meetings in the last six months than in years past and our prospecting targets are on pace for the first time in years, our prospecting pace has improved 3x”.
UserVoice’s outbound success rate has also gone up. “It has increased by 30% in the last quarter alone,” says Andrew. “Our conversion rate is up by 1.5x but we’ve still got some work to do there.
”For UserVoice, it's been very easy to measure performance with Outplay, set up benchmarks, and keep improving on it, adds Andrew.
“If you’re looking for a tool that’s cost-effective, helps you create velocity, momentum, transparency around your outbound process, with a quick time to value, then Outplay is the tool for you.”
For sales teams contemplating buying Outplay, “Just buy it, it’ll be the best decision you will ever make from a tool standpoint. And yes, there are a lot of different tools available out there, there’s Outreach and Salesloft, but I don’t know why more sales teams are not using Outplay! From our experience, Outplay is a much more effective tool. We’ve had a great experience with Outplay so far and we are super happy with it as a team and a company.”
Andrew adds, “If you’re looking for a tool that’s cost-effective, helps you create velocity, momentum, transparency around your outbound process, with a quick time to value, then Outplay is the tool for you. Get your team to check it out, they’ll probably tell you the same thing and then you would know you should buy it.”
