Account-based prospecting (ABP) of late has been the talk of the town in the sales community. And rightly so, as it attracts many stakeholders at a company, at once, as opposed to the traditional approach where sales reps focus on single contacts or leads. Flip the funnel and learn the secret behind getting more meetings booked with account-based prospecting.
1. How ABP is different from the traditional selling approach
2. Get answers to if/when you can get started with an ABP campaign
3. What pieces help in creating a strategy no one can ignore
4. How you can be the judge of your own ABP campaign - was it a hit or a miss
5. And a lot more..