Cold calling is a gateway, but it is not the ideal way to access decision-makers. As per research by LinkedIn- 2% of cold calling results in an appointment. While on the other hand, research by Baylor University suggests that for every 209 calls, only one meeting was set. But does that mean cold call don't work at all?
Here is something you should know. The average success rate for cold calling is somewhere between 1-3 percent. Okay, so that’s one successful call out of 100? Or 30 go-ahead responses post 1000 conversations! Well, we're sure most of you fit into this success rate ratio, but if you are looking to go beyond that number, you’ve landed in the right place. Let's dive right into the mistakes you should avoid on your cold calls!