This is more than just diversity being a compliance initiative or about ticking that Diversity, Equity, and Inclusion (DEI) box. It’s about how building a diverse sales team can significantly impact your company’s revenue.
What is the first thing you do when you wake up in the morning? If your answer is ‘check my social media’, then you’re not alone. Today, most of the world is active on some social media platform or the other. And that’s why social selling has become all the rage!
According to Hootsuite, 93 percent of B2B content marketers use LinkedIn for organic marketing. Let that sink in. So, social selling is real and more popular than ever.
Cold callers have gained a bad reputation over the years, which makes it even more important to know what works! You can’t randomly call anyone and sell your product or service to them anymore. So, what makes for a great cold call? It’s those first 20-30 seconds. If you get their attention then, they might stay and listen to you for longer or at least agree to a meeting for later.
In today’s digitally adept world, consumers typically associate cold calls with annoyance. When asked, most people would prefer not to receive a cold call. However, as a sales representative, it becomes imperative to boost outreach and sales, and a great way to achieve this is by acing the art of cold calling. But how do sales reps deliver effective cold calls? Let’s find out.
Sales engagement is the combination of all activities that take place between a prospect and a seller throughout the sales cycle. The relationship established at the beginning of the sales cycle is carefully nurtured and enhanced through continuous engagement which ultimately converts leads into closed-won customers. There are various touchpoints throughout the sales cycle that enable you to engage with your potential customers.