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We’re thrilled to announce that you can now integrate your Slack account with Outplay. We’ve partnered with Slack to provide a simple, hassle-free integration within Outplay - the easiest way to start closing deals from your favorite app.With the two-way integration, you can now get instant notifications in Slack, you can respond, qualify and close from there too, saving you precious time and increasing your chances of conversion.Instead of wasting time switching between tools, you can reply from the app you already have open all day, and speed up your response time – particularly important in sales where a few minutes delay could be the difference between engaging a lead while they’re on your site and ready to buy, and losing them, possibly forever.&nbsp;Talking with your leads from the same place you already use to talk with your teammates will not only save time but also make those conversations feel more natural and personal too.&nbsp;

Here’s what you can do:<h2>Never miss an opportunity with real-time Slack notifications</h2>Real-time notifications in Slack means you’ll never miss an opportunity, even when you’re on the go. You’ll know instantly about new leads, replies to email, SMS, call or when a lead lands on your website – you can choose what to be notified about, in which channels, based on your configuration in Outplay. This way, you ensure the right notifications go to the right people and your Slack doesn’t get too noisy.

<h2>Respond instantly from Slack</h2>Once you get a notification on Slack, you can respond right from Slack – no need to waste time switching between tools, so you can focus on closing deals and without worrying about which app you’re using.And just like in Outplay, it’s easy to keep the conversations fun and personal with gifs, emojis and attachments – and it’s easy to loop in your teammates too with a simple @mention.&nbsp;<h2>Work from your favorite app</h2>Create and edit tasks, prospects, opportunities, accounts all from Slack. You can work from Slack the way you’d work in Outplay. All your activities are seamlessly synced between Outplay and Slack.Any other tools you have synced with Outplay, such as Salesforce will be automatically updated too, so you can capture the data you’re collecting without having to update multiple tools. Whether it is logging call notes, changing deal stages or adding next steps, you can do it all on Slack.

<h2>Speed up your sales deals with deal rooms</h2>Create deal rooms for every new sales deal on Slack, looping all key stakeholders. This gives everyone involved visibility into the deals and enables them to add the necessary value. The cross-functional collaboration further speeds up deals and increases close rates. You also save time as you update the deal progress on Outplay from Slack.<h2>Assign sequences on Slack</h2>Every time you get in touch with a new prospect, assign Outplay sequences to them right on Slack - without switching to Outplay. Not only do you save time but also maximize your productivity as you pursue new opportunities and engage prospects across channels during that time.

Outplay-Slack integration makes your workflows more efficient and makes it much more easy to respond to prospects instantly, increasing your chances and speed of conversion.Find out more about the integration <a href="https://support.outplayhq.com/slack-integration">here</a>.‍

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Convert Your Leads From Slack - Introducing Outplay’s Native Slack Integration

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<h1>What is account-based prospecting?</h1>Account-based prospecting is a hyper-personalized sales engagement strategy. It is a much more succinct way of penetrating your target accounts. Every high-value account — and the decision-makers who lead it — is treated as a market of one, with Marketing and Sales working together in a multi-touch, multi-channel effort to close these accounts.In the account-based prospecting approach, you go after key decision makers or people who can refer you to key decision-makers instead of a spray and pray approach where you try to get a meeting with anyone who’d say yes from a target company.The goal in account-based prospecting is to manage each high-value target account as an independent and scalable revenue stream to be nurtured over the long term. In this approach, entire teams engage with multiple key stakeholders at a prospective company in contrast to the usual selling approach where one salesperson pursues a specific account.Account-first approach also means you start the conversation with a much deeper understanding of a company’s pain points and their potential use case for your product. You begin your outbound efforts knowing the company will benefit from your solution, instead of just crossing your fingers.Account-based prospecting also enables you to choose the kind of customers you want to sell to—you don’t have to sell to just anyone who fills out a contact form on your website.Here’s ABP in a nutshell,Select target accounts(companies) → Research target accounts (recently funded, hiring, etc) → Identify key decision-makers → Personalize outreach<h1>‍ Flipping the funnel with ABP</h1>

Traditional Funnel:Attract prospects &gt; Personalize and engage &gt; Close accountsAccount-based prospecting:Target accounts &gt; Personalize and engage &gt; Build relationships‍ SUGGESTED READING: <a href="https://www.outplayhq.com/ebook/account-based-prospecting">BUILD YOUR ABP CAMPAIGN FROM SCRATCH WITH OUR FREE EBOOK</a><h1>‍ Start by identifying your ICPs</h1>The first and most important step is to identify target accounts and clearly define the ideal customer profiles(ICPs) you need to engage. Start by finding answers to the following questions,<ul style="list-style-type:disc;"><li>What industry is the best fit for your solution?</li><li>Which accounts are you trying to get your message to?</li><li>Which key stakeholders are you looking to get in front of?</li></ul><h1>‍ Target the right key stakeholders</h1>Once you've identified which accounts you'll target, find the key decision-makers within those accounts. The average B2B purchase now involves 6.8 stakeholders. To win an account, you'll need to connect with each one.For example, if you’re selling sales software, you’d want to target B2B sales folks – but more specifically Head of Sales, Sales Manager, someone from sales ops, VPs, and Directors of Sales. You need to get in front of these people on a daily basis.You’re not looking at the VP of finance, not the engineering team or customer success. You’re going to be engaging specific people in sales. When you’re getting into account-based prospecting, you’re looking at multiple stakeholders within the account, not just one person, and treating them as a lead.It’s super important to make sure you’re touching these key people that would make the buying decision and not focus on just one person.<h1>‍ Tailor your message</h1><a href="https://outplayhq.com/ebook/account-based-prospecting">Account-based prospecting</a> relies heavily on content tailored to your audience. Sending the right message requires researching your target account and key stakeholders—pain points, recent events like funding, or hiring for example.The trick is to send a tailored message that’ll break through the noise and make the prospect believe the email was written for them personally. A generic message is going to get ignored among the tons of other similar emails they receive.If you’re prospecting into an account and can’t find any events to leverage, you can look for other ways to get your foot in the door. These can be points of affinity or mutual connections, or shared interest (same college, sports team, etc.), which if used properly, can be a powerful way to build trust and rapport.<h1>‍ How Outplay supercharges account-based prospecting</h1>The three crucial factors of any successful business are people, process, and technology.Leveraging the right technology like Outplay can help you with the intelligence and automation you need to ace your account-first approach and ensure no target account/prospect falls through the cracks.The process also plays an important role, and the onboarding process we help out with at Outplay is one of the reasons why you can be successful using the account-based selling approach with Outplay.With Outplay’s capabilities like multi-channel sales sequences and triggers(automation), you can personalize your outreach by creating winning templates and sending personal emails at scale.And through the right combination of sequences and triggers, you can build a dynamic sequencing model on Outplay that automatically updates your prospect’s journey based on certain conditions or events that you have to set up(using Triggers) just once. This will ensure no prospect/account falls through the cracks and helps you recycle or revisit your ICP at a later point in time, maybe 3 or 6 months down the line to close that deal.Even if you don’t get a meeting with a key decision-maker of a high-value account today, Outplay’s dynamic sequencing makes sure you revisit the account after an appropriate amount of time and get that meeting scheduled.&nbsp;

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Flipping the funnel with account-based prospecting

<h3>Say hello to Outplay Connect, the all-new Chrome extension by Outplay &nbsp;</h3>With <a href="https://chrome.google.com/webstore/detail/outplay-connect/jfjbcckhglfamaagobaibpjmnibmooko">Outplay Connect</a>, you can ramp up your sales reps’ productivity and book more meetings on the go,&nbsp;<h1>Capture prospect details in a single click</h1>Capture prospect insights from their email response on Gmail or LinkedIn profile—we’re talking verified emails, phone numbers, any relevant data available— from your Chrome browser into Outplay. You can add new prospects to your Outplay account with a single click.Once captured, you can view these prospect details right within Outplay Connect. You can add or modify details, send emails, make a call, and even assign a prospect to a sequence right from within the Chrome extension.

<h1>Zoom through daily tasks</h1>Your reps can perform their daily outbound activities— sending emails, cold calling prospects, and complete their tasks right within Outplay Connect. They don’t even have to go to their Outplay account to do this, they can literally carry their Outplay account to any Chrome web page.

<h1>Win big with context</h1>‍Whether your reps are checking their Gmail or researching a high-value account on LinkedIn, they can engage prospects and book more meetings without switching tabs and losing context.

<h1>Why we built Outplay Connect</h1>‍On average SDRs spend just 34% of their time actually selling. The rest of the time, reps are weighed down by non-revenue generating tasks.According to HubSpot, 21% of sellers’ time goes toward writing emails, while prospecting and data entry each account for 17% of working hours.Whether they’re prospecting, re-entering data, or shooting off emails, chances are, your reps handle all these “non-sales activities” directly from the browser. And if you’re a Chrome user (like 60% of internet users), a Chrome extension can help you get more mileage out of your tech stack—and give you some time back.If your sales reps are anything like me, they probably always have multiple tabs open in their Chrome browser and are flipping back and forth between tabs, which is a nightmare!

If your sales reps are on a page that has interesting information that sparks a conversation topic or has the contact info of a new prospect, they don’t have to bother trying to find the right Gmail tab anymore – with Outplay’s Chrome extension, your reps can engage and sell right from Outplay Connect!‍<h2>Prospect faster, outplay your competition</h2>Whether they are checking their emails, or looking up a high-value prospect on LinkedIn, your reps’ can engage prospects and book more meetings without switching tabs and losing context.Some extensions can help you save time, others can capture data in a single click and sync insights back to your sales engagement tool or CRM. <a href="https://chrome.google.com/webstore/detail/outplay-connect/jfjbcckhglfamaagobaibpjmnibmooko">Outplay Connect</a> does both, while also helping you prospect way faster.Prospect faster and get more done with Outplay Connect, a dependable sidekick to your sales superheroes!Get the Chrome extension <a href="https://chrome.google.com/webstore/detail/outplay-connect/jfjbcckhglfamaagobaibpjmnibmooko">here</a>.

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Abinaya Sivaguru

All Posts by Abinaya Sivaguru

Announcements

Convert Your Leads From Slack - Introducing Outplay’s Native Slack Integration

Announcements

Convert Your Leads From Slack - Introducing Outplay’s Native Slack Integration

Outbound Sales

Flipping the funnel with account-based prospecting

Product

Introducing Outplay Connect, the new Chrome extension by Outplay