Sales Engagement Platform and CRM: Why you need both
The sales process is well known. You need to find potential customers, attract them, close the deal, and make sure they become loyal customers. Most sales teams use a CRM like Salesforce or Pipedrive and a Sales engagement platform like Outplay but not together. In this article, we'll explain why you should integrate your CRM and sales engagement solutions, and how it will help you close more deals.
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