What is the first thing you do when you wake up in the morning? If your answer is ‘check my social media’, then you’re not alone. Today, most of the world is active on some social media platform or the other. And that’s why social selling has become all the rage!
Sales folks across the world have started to add social selling strategy as part of their regular sales strategy. Is it the same as social media marketing? Absolutely not, let’s get that out of the way. Social selling is simply using social media platforms to engage with prospects directly. Social media marketing, on the other hand, is all about sharing content on these platforms to achieve branding and marketing goals.
If you haven’t already tried it out, we’ve got some amazing social selling tips lined up for you. So, get ready to close more deals!
1. Personal Brand
Gone are the days when marketing held all power on social media. Today, social media has become all about following the right people. That’s where social selling comes in. All you have to do is become an internet personality, an influencer, if you will. Post consistently, at least twice a week, about things that people will actually value. We’re talking about your first-hand experiences, your success stories, and other compelling content that’ll keep people hooked. This will build you up as a brand and allow people to get to know you. So, the next time you pitch to someone, you’ll have your personal value as an added trustworthy factor.
2. Social Listening
Social media marketing, social selling, and now social listening? Why are there so many terms! Believe us, we are with you. But it exists and here is what it means - identifying conversations that are happening on social media about your industry, company, product, or you. So, the next time a prospect has a problem, you can step in and suggest how to solve it. It’ll put you on their radar, thereby increasing your chance of them becoming a client. You can use several tools like Hootsuite, Mention, Keyhole, etc to track conversations.
3. Optimized Profiles
Raise the standards of your social media profiles. If your profile is outdated or incomplete, you’re likely to lose out on social selling opportunities. You have to understand that it is more than just a digital resume. Your profile is your professional reputation, catering to an intended audience.
Like Daniel Disney, Author, The Ultimate LinkedIn Sales Guide, said, “The standards of LinkedIn profiles will continue to rise and so it's important for you to make sure the standard of your LinkedIn profile meets those standards.”
What can you do? Well, you can make sure you have a high-res professional display picture, add a valuable job title that tells how and whom you can help, post recommendations for credibility, and use visual content that’ll actually help potential buyers.
4. Quality Engagement
This is one of the best social selling tips anyone can give you - keep your audience engaged. That means posting useful content consistently - at least twice a week. It is more work than you realize! We're talking about original content - insights, tips, experiences, articles, videos, etc. Anything that may be relevant to your audience and might start a conversation. It doesn’t end there, of course. You have to engage with people in the comments section and comment on other relevant content so that you are noticed. This builds credibility and a bigger social media network.
5. Social Selling Technology
For the longest time, there were no tools to help with social selling. Except Sales Navigator, of course. The tool can help you identify leads based on certain things like their industry, location, the company size, etc. But 2022 is seeing an exciting influx of tools that can give you better social selling opportunities. These include Vidyard, OneShot, Buffer, and so many more! Even Outplay’s multi-channel outreach via LinkedIn and Twitter is a great way to create social selling opportunities.
If you’d like a better understanding on social selling, you can read more here. It’s going to get bigger in the sales world, so if you haven’t already, this is the best to try it out. Let us know what you think!