It’s that time of the year again when you spend time with loved ones and bond over fireworks that light up the night sky. Yes, the 4th of July is just around the corner! But why are we talking about celebrating the US Independence on a B2B sales platform?
Well, because it’s time we took a page out of the B2C sales-marketing book and started holiday selling with full force! It’s a challenge, no doubt. It’s usually a slump time as most teams are on leave. But there are ways to make this work! You’ve just got to keep a few things in mind to make the most of the holiday season.
Let’s get started!
Discount Discount Discount
You already knew this was going to be on the list. It has to be! Most holidays like the 4th of July are B2C focused because people love spending around this time. Be it travel, food, gifts, clothes, or whatnot - the wallet stays open. It’s all about the amazing discounts, really. I mean, isn’t that why we all shop during the holidays. Companies go ALL OUT! Have you not seen how crazy Walmart gets with their marketing around the holidays?
So, you just have to apply the same logic to B2B sales too! Offer them a discount that they just can’t refuse. You may not win over everyone but there are definitely companies with flexible budgets and startups that’ll want to take advantage of a good holiday deal. So, it’s a win-win situation for everyone!
Promotion Game On
More like get your holiday sales game on! Hit your 4th of July prospects from all sides with a splash of red and white - emailers, social selling, and even calls! If you have a holiday offer going on, they should know. Make sure that they get the message whenever they come across any communication from your organization. This will make sure that they remember you.
Plus, there are fewer distractions around the holidays, so chances are that they’ll respond to your messages and calls. You need to consider personalized outreach at this point because many business owners and decision-makers like sales managers end up working during holidays like the 4th of July. You can try out Outplay’s multi-channel outreach here too. Why waste the opportunity!
Content for Everyone
The gap between sales and marketing has closed - neither can run without the other. That’s why it’s essential that you have engaging holiday-themed content available on all offline and online channels that your prospects can access. We’re talking free content targeted at the right audience. Something like this article - relevant for the 4th of July, interesting, and useful (at least, I hope).
It’s bound to grab attention and help them connect to you. It might lead them to your promotional material or website, and just like that, you’ll have a new customer. If nothing, a little more brand awareness won’t harm anyone.
You can have all amazing discounts, promotions, and content for your prospects, but none of it will matter if you don’t reach out to them on time. Plan out your offers in advance. Once you do that, you can plan a whole holiday marketing-sales campaign around it. Timely calls and emails will make your offer irresistible.
It can’t be too soon nor can it be too close to the actual holiday. For example, your 4th of July emails have to start at least sometime during mid-June. There’s no ideal time but depending on how big the holiday is, you can look at 2-3 weeks before the actual holiday.
Think about it! Holiday selling is difficult but possible with the right outreach and marketing. So, keep trying and celebrating. Happy 4th of July to you!