Sales contests are an excellent way to motivate your team and get them excited about the work they do. But it’s important to come up with creative ideas for contests that will really engage your employees and make them want to do their best. From leaderboards and bonuses to prizes and trips, there are a variety of ways to incentivize performance and create a competitive environment at your office. Here are some sales contest ideas to help you get started and inspire your team to be their best selves.

  1. The benefits of sales contests
  2. How to Create an Engaging Sales Contest
  3. How to Run a Successful Sales Contest
  4. Sales Contest Ideas
  5. Conclusion


The Benefits of Sales Contests

Sales contests are a great way to motivate your team and encourage them to sell more. By offering incentives for hitting certain targets, you can encourage your salespeople to increase their activity and close more deals. In fact motivated sales teams are found to be 21% more profitable and 17% more productive.

Not only do sales contests provide an extra motivation for your team, but they can also be a great way to build camaraderie and teamwork. By working together towards a common goal, your team will be able to develop stronger relationships with each other.

In addition, sales contests can help you identify top performers on your team so that you can give them the recognition they deserve. By tracking who is selling the most, you can identify which members of your team are truly going above and beyond.

If you're looking for a way to boost morale and motivation on your sales team, consider implementing a contest!


How to Create an Engaging Sales Contest

When it comes to sales contests, the goal is always to increase motivation and productivity among your team. But how do you create a contest that will actually engage your sales force? Here are a few tips:

1. Make sure the prize is something your team actually wants. A great prize will make your contest more engaging and motivating for your sales team.

2. Keep the rules simple. Complicated rules can discourage participation and make the contest less fun.

3. Make it competitive. Salespeople are naturally competitive, so a little friendly competition can go a long way in terms of engagement.

4. Be creative with your prizes. Think outside the traditional gift card or bonus structure to really get your team excited about winning.

5. Encourage social media sharing. contests that generate excitement and buzz on social media are more likely to engage employees and get them excited about participating.


How to Run a Successful Sales Contest

Sales contests are a great way to motivate your team and improve performance. But if you're not careful, they can also lead to frustration and conflict. Here are some tips for running a smooth contest that motivates without pressure. 

1. Define clear objectives. What do you want to achieve with the contest? Improved sales numbers? Higher customer satisfaction? More new customers? More tasks completed? Be specific so that everyone knows what they're working towards.

2. Set realistic goals. If your team is struggling to meet their quotas, setting an unrealistic goal for the contest will only lead to frustration. Make sure the targets are achievable so that everyone has a chance to win.

3. Choose the right prize. The prize should be something that motivates your team, whether it's cash, vacation days, or a coveted spot on the leaderboard. Avoid prizes that are seen as unfair or unattainable, as they will only demotivate your team.

4. Communicate clearly. Make sure everyone understands the rules of the contest and knows how the winner will be chosen. This will avoid confusion and resentment later on.

5. Keep it fair. Sales contests can often create feelings of jealousy and envy among team members. To avoid this, make sure the contest is structured fairly and that everyone has an equal chance to win.


Sales Contest Ideas

Like we said before, your sales contest needs to depend on the outcome you want your team to strive towards. But here are some sales contest ideas you can pilot and tailor for your teams. 

A Contest for Most Deals Closed: This is a classic sales contest where the person who sells the most products or services wins a prize. You can make it more interesting by setting a minimum number of sales that must be met in order to qualify for the contest, or by giving bonus points for each sale over a certain amount.

A Contest for Most New Customers: Another option is to focus on bringing in new customers rather than total sales. This could be done by offering a prize for whoever brings in the most new customers within a set period of time, or perhaps giving bonus points for each new customer over a certain number.

A Contest for Most Upsells/Cross-sells: If you want to encourage your team to upsell and cross-sell more, then you could run a contest where the person who does this the most wins a prize. You could either track this based on total upsells/cross-sells made, or give bonus points for each one above a certain value.



We hope these sales contest ideas have given you some inspiration for creating your own motivating contest for your team. With careful planning, clear objectives, and strong incentives, you can build the perfect sales contest that will bring out the best in everyone on your team! But at the end of the day, always remember that your sales team is made up of superheroes, so treat them with empathy and empower them with the right tools to serve as their perfect sidekick.