Contacting a warm lead does not follow your usual process of cold calls. It can be best described as a connect conversation where you are just touching base again with a potential client. The only intent here is to get the client to give you a substantial follow-up call! So, let's dive deeper into cold-calling tips for warm leads.
Cold calling is a gateway, but it is not the ideal way to access decision-makers. As per research by LinkedIn- 2% of cold calling results in an appointment. While on the other hand, research by Baylor University suggests that for every 209 calls, only one meeting was set. But does that mean cold call don't work at all?
Here is something you should know. The average success rate for cold calling is somewhere between 1-3 percent. Okay, so that’s one successful call out of 100? Or 30 go-ahead responses post 1000 conversations! Well, we're sure most of you fit into this success rate ratio, but if you are looking to go beyond that number, you’ve landed in the right place. Let's dive right into the mistakes you should avoid on your cold calls!
Landon Meyer, more famously known as the SDR helper, most recently spoke about booking 75 meetings in 45 days. Well, for a runner- that would be a Usain Bolt feat right there so here is some inspiration and well some lessons served on the platter (right from Outplay headquarters) for you: Now, we know that you know the technicalities behind cold calling. We are also sure that you have some exciting tactics that are unique only to you! So, dive right into the insights we derived from this amazing call, shall we?