A recent study suggests that the global sales engagement software market will hold a value of US$ 7.4 Billion in 2022. Companies are spending more than ever on tech stack, but it’s surprising that despite the right technology, 57% of the sales rep don’t hit their sales quota.
Tracking and managing activities on multiple tools can be complex, leaving the sales reps overwhelmed and tired. That’s why the most innovative sales organizations rely on a sales engagement platform to bring real-time visibility to the workflows, make communication smooth and reliable, and generate more leads. This post debunks five common myths about the sales engagement platform holding your sales team from closing deals faster, shortening the sales cycle, and improving their productivity.
This can’t be far from the truth.
Sales engagement platforms give companies a range of key capabilities to make every interaction personal and seamless to manage. This includes engaging with prospects on different channels such as emails, texts, calls, virtual meetings, and more. This, however, goes further than targeting prospects on different channels. The sales engagement platform equips the team with omnichannel outreach to ensure a personalized and meaningful connection with the prospect at every touchpoint. Take this into account: You connected with a few leads on Twitter and LinkedIn. To give them more context about the company and the products, you shoot them an email, and for those who demonstrate interest, you move them over to the call. You follow up with them on a call or email and take the conversation forward based on the prospect's response.
A simple CRM functionality cannot keep a track of all updates. Sales engagement platforms allow to create campaigns and automate sequences, so the communication flows on every channel seamlessly and naturally. The platform not only gives you insight into the engagement with prospects but also equips you with the information for the next step.
Outplay’s Multichannel Sales Outreach helps to customize dynamic multi-channel outreach campaigns, execute follow-ups, personalize message content, and send humanlike responses at every step.
Sales engagement platforms fill the gaps between CRM and Marketing Automation Tool, and enable more SALs and MQLs to turn into paying customers.
CRM organizes customer contact information and records the interactions, whereas, a sales engagement platform uses automation to create a series of hyper-personalized interactions so the sales reps and managers don’t lose time doing it manually. Sales reps often have to update their CRM and record the activities and interactions with the prospects, but a sales engagement platform gives the sales team a unified platform and automatically logs the selling activity across multiple channels.
The best sales engagement platforms deliver additional value by integrating CRM and offer comprehensive dashboard and reporting that gives sales reps insights into the next course of action.
From prospecting to sales revenue, a sales engagement tool helps to track and manage all activities. So, whether you’re a sales rep, manager, or SDR, it can help to improve everyone's productivity and make communication seamless for everyone.
Good sales engagement platforms seamlessly integrate with the existing tech stack to deliver more value to the sales team.
Ideally, a B2B sales engagement tool reduces the need for different tech stacks by offering a centralized platform to track and manage all activities. It provides a foundation for superior team adoption, eliminating different sources to find information, which leads to more accountability and improved efficiency.
Outplay not only integrates with the best-of-the-breed technology but also offers robust API guides and customer support to ensure the workflow is seamless and the communication is flawless.
In the last few years, the way of work has changed significantly. Most teams, including the sales team, are remote or working in a hybrid environment. A good sales engagement platform enables sales reps to engage and nurture customer relationships on the go.
Integrations such as Slack enables sales reps to get instant notifications, and HubSpot automatically syncs the CRM data with the latest updates related to email, call logs, texts, etc., to keep the sales rep on top of everything.
Big tech giants use the sales engagement platform to support the overall revenue generation. Rather than looking at it as a good-to-have, it’s important to see it as a must-have within your sales department to exceed pipeline goals, revenue targets, and team productivity.
Sales engagement platforms are not just for getting by. They automate the entire sales cycle to aid deal management and customer engagement by providing the insights needed to achieve excellence.
Sign up for an Outplay demo to see how a sales engagement platform can make your team’s life easier.
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