A cold call may seem like a lesser form of gaining a sale with so many forms of digital communication available these days. But recent data reveals that a whopping 82% of buyers accept meetings with sales reps who cold call even today. In fact, a majority of businesses have predicted their use of voice calls will increase or stay the same over the next 12 months.
Why then should you be left behind in leveraging this effective sales channel? Especially in today’s day and age when there are tools available to automate cold calls. Yes, from scheduling a call to recording and analyzing it, modern-day sales autodialers are built to automate everything around calling so you have more time to sell.
That being said, engaging prospects where they are present is equally important and you can do precisely that with Outplay. A multi-channel sales engagement platform, Outplay enables you to diversify your outreach across channels and close those high-ticket deals in your pipeline.