Personalized email marketing can be done in two ways—either by prying on your potential consumers or wooing them. With the former method, you research and gather personal and professional information about your customers to draft the perfect email. However, when it gets to the receiver, they wonder how you got the information and mark the sender as spam. All that effort immediately goes down the drain.
People want brands to understand them and make them feel valued. The most effective way to achieve this is by staying authentic and serving relevant content to your audience. And what's a better option than permission-based email marketing to circumvent the guessing game and send highly customized and targeted content?
The strategy you leverage to find business emails affect the user experience, making people either stay or leave the site. For instance, pop-ups, the most popular way to get business email addresses can result in a 10.20% drop in average visit duration.
So the question remains: How to politely ask the leads for their email ID without annoying them?
Take a look at these 6 creative strategies that you can leverage to find business email addresses without being creepy or intrusive:
Snoop Around LinkedIn And Twitter
LinkedIn and Twitter are two goldmines for global sales teams—and for a good reason. Being the top publicly accessible channels to connect with your target prospects, finding email addresses on LinkedIn and Twitter is as easy as searching for the names or going through the company page to find people who work there. From there, you can get in touch with the prospects directly through messages.
While it might be tempting to send a connection request without customizing it, adding a note can increase the chances of your request being accepted. Ideally, you should include a message telling your prospect how you admire their work or share a valuable piece of industrial information. This gives them a reason to connect with you rather than a connection request without a note that says, "I'd like to join your network for no particular reason."
The same goes for Twitter too. You can follow a prospect and tweet at them or DM them with an attractive message. Make sure to do your research beforehand. Go through their profile and figure out where their interests lie and what they have been sharing. Depending on this, craft a personalized introductory message just like on LinkedIn, but shorter. The goal here is to flatter your prospect and ask them to share information with you by engaging in a casual conversation.
Based on how your prospect responds, take the conversation forward. Once you see that the conversation is going well, ask them if they would like to continue the conversation over email. If they agree, voila, there you have another email lead.
Alternatively, you can also use the advanced search option on Twitter. It helps you narrow your search to find past tweets and correspondence from your prospects that might include an email address. Go to the advanced search and type in words and phrases that you think are relevant to your leads. For instance, search for terms like email, reach me, contact, etc., and see what you get.
Google Your Prospects Using This Formula
No matter what your doubts are, you will have your answers if you "Google it." You can use Google to your advantage to find company emails, regardless of what details you know about them—their name, role, company name, or something else.
All you have to do is Google whatever details you know about that person. For instance, John Smith, Data Analyst at XYZ.
Depending on how lucky you are, you might end up with links to the company or the prospect's social media handles on the first page or with no information at all. However, there is a way to filter down your search. Use this shortcut—site:sitename.com, "name of the person." That’s it!
Get A Spot On Your Prospect's Email List
If you get a chance to be on your prospect's email list, don't hesitate. This puts you in a position where you can easily access their contact details right from your inbox. In fact, all you have to do is hit the reply button and send an irresistible email. Although finding email addresses through this method can be tough and complicated.
Pay Their Website A Visit
Let's get back to the basics. On every website, you will find two essential pages that can potentially lead to your prospect's email address—Contact Us and About Us pages.
The Contact Us and About pages are two obvious places for businesses to include their contact details, including email addresses. Sometimes, you might find company email addresses too generic, such as firstname.lastname@example.org or email@example.com. Such emails lack originality and won't help you directly reach the person you need.
But if you are lucky enough, they might take you to key departments or employees, meaning you can still make your presence known.
Check Out Their Author Page
A few business websites also include author pages with their blogs and newsletters. These author bios often have contact information. Even if they don't, you will still get an idea about their role, the company they work for, and some personal information like hobbies and how they like to spend their weekends. This can help you personalize your outbound emails and craft a killer sales pitch.
Up Your Business Email Search Game With Outplay HQ
According to studies, 48% of marketers believe email marketing is an effective strategy for generating online leads. However, your business will struggle to engage with customers and grow revenue without the right email marketing system.
Outplay HQ's sales engagement tool allows you to find corporate email addresses, manage tasks, draft personalized emails, and much more from a single platform. Furthermore, Outplay Connect, a free business email finder, lets you extract detailed contact records of prospects—company name, phone number, email, and more—from LinkedIn and Gmail within a single click. The prospects are then dropped into automated sequences making other tasks easy.
If writing emails tire you, tap into Outplay's template library. Here you will find a list of the most effective sales emails from companies like Drift and HubSpot, which you can copy and make your own.
Furthermore, you can run campaigns, track performance, test, and create reports from a single platform. Sounds fascinating, doesn’t it? Then why not give it a try? Request a demo here.