Top 5 Sales Engagement Platforms To Prospect Efficiently

Monika Jahnavi


Monika Jahnavi


April 13, 2022

Top 5 Sales Engagement Platforms To Prospect Efficiently

What is that one crucial ingredient that helps you make a sale? Let me answer that for you, it is engagement.

Engaging leads throughout the sales process paves way for a successfully closed deal. Every interaction you have with cold prospects and the follow-ups and follow-throughs that happen till they turn into closed-won customers are vital to nurture them. This process is commonly referred to as sales engagement.

Sales engagement, however, is not as easy as it sounds as it involves complex buying and selling cycles. And that’s where technology in the form of sales engagement platforms (SEPs) enters. A SEP eases the selling process for your team by bringing the important tools of the sales stack into a single interface. It automates manual time-taking tasks, helps prospect efficiently at scale, and optimizes customer interactions across multiple sales channels.

The sales space today is flooded with a huge number of sales engagement tools, each promising the best of features. And when faced with such an overwhelming number of options, a decision is not very easy. But don’t worry, we have you covered. Bringing you some of the popular SEPs, we explain how these can be the right fit for your sales team's prospecting needs.

Top 5 Sales Engagement Platforms to Prospect Efficiently

1. Outplay

Outplay is a new-age sales engagement platform (SEP) that automates all your outreach efforts thereby giving you more meetings, more closed deals, and more revenue. It is designed especially for SMBs focused on personalizing sales engagement at scale and driving higher revenue.

The tool comes with an intuitive user interface and best-in-class customer support. Unique features of the tool include multi-channel sales engagement, analytics for predictable revenue growth, and sales automation among others.

Unifying various sales channels on a single platform, the tool makes multi-channel engagement effortless. From email, phone and SMS to LinkedIn and Twitter, you can engage your prospects wherever they are.

Outplay’s powerful inbuilt analytics tracker helps evaluate which touch patterns are converting to connections and meetings. Analysis derived from this feature enables you to take corrective action where needed and predict future revenue.

The platform also integrates with a host of sales tools such as Salesforce, Hubspot, Gong, Pipedrive, and Gmail to automate all your manual tasks. These include updating data on the CRM, sending trigger notifications for a follow-up, and setting up scheduled series of sales touchpoints such as emails, SMSes, messages, and call reminders. Hence, with Outplay you can stop spending time on non-revenue generating tasks and operate efficiently to perform at your peak.

2. Mailshake

Mailshake is a sales engagement platform designed explicitly for making cold email outreach seamless. You can thus develop and launch sales and marketing email campaigns at ease.

The tool’s powerful analytics feature helps measure the various email campaigns’ performance and make improvements where deemed necessary. It also enables sending personalized emails, engaging prospects on multiple sales channels, and automatically updating the CRM with a single click.

The platform is built to serve sales teams in the SMB (small and medium businesses) market segment. Mailshake boasts native integrations to Pipedrive, Salesforce, Hubspot, and many other 3rd party applications. This makes the lives of salespersons easy by eliminating the need to do tasks manually and giving them some valuable prospecting and nurturing time.

3. Outreach

Outreach is a platform with engagement and automation capabilities that aid your sales teams in closing the sales execution gap and helping them in accelerating their revenue generation.

The software unifies three unique solutions into one platform: sales engagement, revenue intelligence, and conversation intelligence. Owing to this your SDRs have access to a range of features that they can leverage to build a more significant pipeline. Some of these include automated data sync, meeting scheduler, AI-driven analytics, and sentiment analysis among others.

Outreach supports more than 90 integrations across ABM, email, CRM, and chat, most of which are native. This ensures users have access to all sales tools in one place.

4. Yesware

Yesware is an email inbox tool that enables sales engagement. As it seamlessly plugs into your inbox, you can use the tool’s features to gather key email metrics and close more deals.

Using the software your sales team can send personalized emails at scale. It helps you meet your revenue goals through its powerful features. These include tracking emails, scheduling meetings, and engaging with prospects via email, phone, and LinkedIn. You no longer have to worry about losing precious time crafting emails that convert, as the tool comes with a library of email templates.

Yesware provides users useful email analytics such as email open rates, reply rates, the number of recipients engaged, and meetings booked. This helps you identify winning outreach strategies to convert more prospects. The tool integrates with Salesforce and LinkedIn.

5. Salesloft

Salesloft is a B2B sales engagement software built to help sales teams drive more revenue and conversations. With conversation intelligence as part of the platform, sales reps get AI-based analysis of their sales conversations.

Salesloft has named its outreach platform Modern Revenue Workspace™. This tool is ideal for sales leaders, managers, AEs, sales ops, customer success teams, marketing leaders, and SDRs operating in SMBs and enterprises. It is an all-in-one solution that makes digital selling simpler by generating your sales pipeline data, automating sales cadences, and equipping you with useful insights.

The software integrates with various tools such as Salesforce, Gmail, Orum and Lusha among many others providing a deeper level of personalization features to all its users.

Parting thoughts

There you have it - 5 Sales Engagement Platforms to help your sales teams prospect efficiently and effectively to close more deals. You can evaluate the features and compare the tools to choose the one that best suits your needs. And, if you find Outplay to be THE tool, you can learn more about it here. You can even book a demo with one of our executives or enjoy a 14-day free trial to get first-hand experience.

Stay in the know

Get the latest product and management insights.

Related Posts

Get it All in Your Inbox

Stay up to date with the latest sales happenings in the
B2B sales world